Heart of London Placeshaping Strategy

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Submission summary: The strategy addresses the public realm of a major part of London’s West End, from Green Park to Covent Garden, including many spaces and streets which define its identity in popular imagination. The Heart of London Business Alliance (HOLBA) representing property and business owners, recognised the need for a shared approach to improvements in the area; significant change is underway while demands are intense. In such a complex and dynamic context the strategy demonstrates possibilities and potential: a unified but fine grain, ambitious but deliverable, plan for area-wide enhancement focussed on its improved function and based on its existing assets.

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