Shaping the heart of Nottingham Waterside - Trent Basin

Deetu (on behalf of Blueprint)


A once in a lifetime opportunity to shape the urban regeneration of Nottingham's waterside led to a revolutionary, digital-first stakeholder engagement exercise that increased meaningful participation by 1500%.

Rather than being constrained by the COVID-19 pandemic, sustainable developer Blueprint took the opportunity to rethink the traditional engagement methodology, providing a truly inclusive, anytime, and anywhere consultation using real community evidence to influence its design.

The use of innovative, interactive tools, combined with powerful data analytics, and an emphasis on youth-friendly content ensured that a remarkably diverse audience, including those seldom heard, was consulted during a multi-stage, irrefutably transparent engagement campaign.

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