The People’s Project

Influential (on behalf of CBRE and Everton FC)


Submission summary: The People’s Project is one of the largest public consultations ever undertaken in the UK. Influential, Everton Football Club and CBRE’s multi-channel approach generated 63,000 responses, demonstrated 96% support, set a new benchmark for public engagement in the planning process and has drawn praise from experts in civic engagement.

Professor Michael Parkinson, Associate Pro-Vice Chancellor, civic engagement, at the University of Liverpool: “Everton’s consultation has seen them live up to their reputation as the People’s Club. The immersive technologies they used, coupled with the breadth and depth of engagement, can provide valuable lessons for organisations undertaking engagement and consultation processes.”

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