Zest is of exemplary design quality, creating a unique building within the immediate and wider area. The development will raise the design standards of the area generally. This will provide a positive legacy with long-lasting impact and inspiration for future developments to be of a high standard.
The building is vibrant in its appearance combining the use of traditional Staffordshire blue brick with contemporary green glazed bricks. The building will form a distinctive landmark highly visible from the main road and railway line. The scheme will redevelop a degraded site benefitting local people through environmental improvements and delivering new homes.