General Enquiries ‐ Sam McIntyre • Tel: 020 8267 4165 • Email: [email protected]
Sponsorship Opportunities ‐ Tom Melvin • Tel: 020 8267 5805 • Email: [email protected]
Agency: Deetu (on behalf of Blueprint)
A once in a lifetime opportunity to shape the urban regeneration of Nottingham's waterside led to a revolutionary, digital-first stakeholder engagement exercise that increased meaningful participation by 1500%.
Rather than being constrained by the COVID-19 pandemic, sustainable developer Blueprint took the opportunity to rethink the traditional engagement methodology, providing a truly inclusive, anytime, and anywhere consultation using real community evidence to influence its design.
The use of innovative, interactive tools, combined with powerful data analytics, and an emphasis on youth-friendly content ensured that a remarkably diverse audience, including those seldom heard, was consulted during a multi-stage, irrefutably transparent engagement campaign.